The partners
of the house.

Élodie Marchand-Auvelle

Founder & Maison Director

Élodie Marchand-Auvelle founded the Maison in Geneva in 2014. She is French-Swiss, the daughter of a Geneva private banker and a Provençal mother, and was educated at the Institut Le Rosey and at Sciences Po. She came to her present work by way of fourteen years in private banking and a further period in the discreet trade conducted on and around the Place Vendôme, an apprenticeship she has since described as the only training that prepared her for the founding of the house.

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Henry Ashford-Vane

Partner, Private Travel & Voyages

Henry Ashford-Vane attends to the Maison's travel office. He was raised in Hampshire, in a family whose involvement in private aviation extends to a third generation, and was educated at Eton and at Trinity College, Oxford. He came to the Maison in 2017, after a decade at NetJets Europe and a further period as the private flight director for a Gulf principal — a position he held for five years and which he speaks of, when at all, only in the past tense.

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Tomás Reinhardt

Partner, Acquisitions & Provenance

Tomás Reinhardt directs the Maison's acquisitions practice. He is German-Argentine, born in Buenos Aires to a Hamburg father and an Argentine mother, and was educated in Hamburg, in Geneva, and at the Institut National de Gemmologie in Paris. He spent eleven years as a watch specialist at Sotheby's Geneva — concluding as a senior member of the department — before establishing a private dealership in vintage Patek Philippe and Ferrari, which he conducted from 2015 until joining the Maison in 2019.

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Camille Beaumont

Director, Residences & Estates

Camille Beaumont attends to the Maison's residences office, from Paris. She is American by birth — Connecticut, then a long childhood in Boston — and a graduate of Yale and of the École hôtelière de Lausanne. She has lived in France since 2012, when she took up the management of a Relais & Châteaux property in Burgundy. She left that house, in 2016, to direct the private estate portfolio of a Greek shipping family, a post she held for four years before joining the Maison in 2020.

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Dr. Iskander Alaoui

Director, Cultural & Social Access

Dr. Iskander Alaoui directs the Maison's cultural office. He is Moroccan-French, born in Fez and educated in Rabat and at the Sorbonne, where he completed a doctorate in art history with a thesis on the patronage circles of the late-nineteenth-century Parisian salons. He spent seven years as a curator at a private foundation in Marrakech, and then served as institutional advisor to two of the principal European art fairs, before joining the Maison in 2021.

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