Élodie Marchand-Auvelle
Founder & Maison Director
Élodie Marchand-Auvelle founded the Maison in Geneva in 2014, after fourteen years in private banking and a further period in the discreet trade conducted on and around the Place Vendôme.
The Maison · Leadership
The partners
of the house.
The Maison is led by its founder and four partners. They are, with few exceptions, the people the members of the house come to know.
Henry Ashford-Vane
Partner, Private Travel & Voyages
Henry Ashford-Vane attends to the Maison's travel office. He joined the Maison in 2017, after a decade at NetJets Europe and a further period as private flight director for a Gulf principal.
Tomás Reinhardt
Partner, Acquisitions & Provenance
Tomás Reinhardt directs the Maison's acquisitions practice. He spent eleven years as a watch specialist at a Geneva auction house before establishing a private dealership in vintage Patek Philippe and Ferrari, which he conducted from 2015 until joining the Maison in 2019.
Camille Beaumont
Director, Residences & Estates
Camille Beaumont attends to the Maison's residences office, from Paris. She directed the private estate portfolio of a Greek shipping family for four years before joining the Maison in 2020.
Dr. Iskander Alaoui
Director, Cultural & Social Access
Dr. Iskander Alaoui directs the Maison's cultural office. He spent seven years as a curator at a private foundation in Marrakech, and then served as institutional advisor to two of the principal European art fairs, before joining the Maison in 2021.